Case study, Cascais

Short-term rental management company,
40 to 65 properties in under a year.

Twenty five new properties under management, in under a year.

A short-let management company on the Cascais coast, founded in 2005. The portfolio sat at 40 properties for years. We are showing the numbers and the method, not the client's name.

  • Where
    Cascais coast
  • Trading since
    2005
  • Portfolio
    40 to 65 properties
  • Period
    Under a year
  • New website
    60,000 users in under six months
  • New properties 25
    Under management, in under a year
  • Website users 60,000
    The site we built, in under six months

Where it started

The company had everything you expect from an operation approaching twenty years old: a stable portfolio, a team that knows the ground, a reputation built street by street. It also had near total dependence on the booking platforms, and a portfolio that would not grow.

Operations were not the constraint. The team could absorb more homes without hiring. What was missing was an owner pipeline that produced every week, instead of depending on referrals and luck.

In under a year the portfolio went from 40 to 65 properties. Over the same period, the website we built reached 60,000 users in under six months.

Three moves

None of these is a campaign. They are pieces of system that keep working after they are installed.

  • New brand and website, built for direct booking Move 01
    We rebuilt the brand and shipped a new website with one job: take direct bookings. That changes the pitch to the owner. Instead of one more manager who lists the house on the platforms, there is now an owned channel that fills the calendar without paying platform commission on every night. This was the argument that opened doors which had been closed.
  • Licence radar, around the clock Move 02
    Every new short-let registration in the area is detected the day it lands in the national register. The first approach goes out before the owner starts collecting quotes, and the neighbours on the same block follow. Whoever reaches a freshly licensed owner first rarely loses the house to whoever arrives third.
  • One document per owner, built from real data Move 03
    Every approach carries a short document about that property and that street: nightly rate bands, demand, comparables from the same block. It comes from reference market data crossed with the real performance of homes the manager already ran in the same area. The owner reads the arithmetic of their own house, with numbers they can check.

What twenty five properties are worth

The first two lines are measured. The last two are simple arithmetic on them, with the assumption in plain sight.

  • Properties added to the portfolio 25
    Measured: in under twelve months
  • Booking value per property, per year 20,000 to 90,000 EUR
    Measured: this portfolio's band, by size and location
  • Booking value added, per year 0.5 to 2.25 M EUR
    Arithmetic: 25 properties inside the band above
  • New management revenue, per year 75,000 to 450,000 EUR
    Arithmetic: assumption: a 15 to 20 per cent fee, the usual band in Portugal

No invented numbers. The property count and the period are the client's. The booking value band is that portfolio's own. The management fee is a declared assumption, so you can swap in yours.

The radar, measured today

How many owners enter the market per month, by municipality. Every line is a management decision somebody is about to make.

New short-let registrations per month, twelve month average.

  • Loulé 55
  • Albufeira 48
  • Lagos 48
  • Portimão 37
  • Vila Nova de Gaia 21
  • Tavira 21
  • Faro 17
  • Sesimbra 11
  • Matosinhos 11

Source: Registo Nacional de Alojamento Local, Turismo de Portugal. Twelve months to 18 August 2026, read straight from the official register. The same radar runs for any municipality in the country.

The same mechanic, in your area

If your operation can carry more homes than the pipeline brings in, the problem is the one this manager had in 2024. The scoping call is for looking at your municipality's numbers and saying plainly whether the mechanic fits. No sales deck.

Book a 25-minute scoping call

Or send your municipality to contact@digiton.ai and we will send the count before the call.

We build the pipeline that works while the team sleeps.

The client is anonymised by our own decision. Name, brand and imagery stay out of this document, and the portfolio and period figures are the operation's real ones. The booking value band per property is that client's portfolio band. The management fee in the last line is a declared assumption, not client data. The per municipality registration counts come from the Registo Nacional de Alojamento Local and can be verified by anyone in the public register. Prepared by Digiton Dynamics, August 2026.