Answer · AEO / GEO

How to get your business cited by ChatGPT and Perplexity

The practical steps that make AI engines quote your brand as a source, not your competitor.

Short answer: To get cited by ChatGPT and Perplexity, publish citable content (direct answers, original data, schema), make your site machine-readable (clean HTML, an llms.txt manifest, allow the AI crawlers), and get indexed fast via IndexNow and Bing, which feed ChatGPT and Copilot. Then build entity authority so models trust your brand.

The steps

  1. Answer directly. Use question-form headings with 40 to 60 word answers a model can lift.
  2. Publish original data. Engines cite sources with numbers nobody else has.
  3. Be machine-readable. Server-rendered HTML, schema, and an llms.txt manifest; allow GPTBot, ClaudeBot and PerplexityBot in robots.txt.
  4. Index fast. Use IndexNow and Bing Webmaster Tools; Bing feeds ChatGPT and Copilot retrieval.
  5. Build entity authority. Consistent identity and citations across the web.

This is exactly the engine Digiton builds for clients and runs on its own site.

Frequently asked questions

How do I get my business cited by ChatGPT?

Publish direct-answer content and original data, make the site machine-readable with schema and an llms.txt manifest, allow GPTBot in robots.txt, and get indexed via Bing and IndexNow, which feed ChatGPT retrieval.

How long does it take to get cited by AI engines?

Faster than ranking in classic SEO. Once a page is crawled and indexed (days via IndexNow and Bing), it can be cited quickly if it answers the question directly with trustworthy content.

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